“ Client work can be artistic, but it doesn’t have to be. First and foremost, work that is done for a client should ultimately address a business need (read:solve a business problem). One of the unfortunate side effects for us artistic types when doing this type of work is that oftentimes, solving the problem for the client can fall outside of our personal aesthetic. We don’t have to “like” the end result in order for it to address the problem at hand (you can read my thoughts on like and dislike here). It’s nice when we do, but ultimately, if it addresses what the clients needs are, then aesthetics become secondary. Personal expression when creating client work is and should always be tertiary at best.
Do Art On Your Time
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